Marketing: An Introduction makes the road to learning and teaching marketing more productive and enjoyable than ever. The 12th edition’s streamlined approach strikes an effective balance between depth of coverage and ease of learning. Unlike more abbreviated texts, it provides complete and timely coverage of all the latest marketing thinking and practice. Unlike longer, more complex texts, its moderate length makes it easy to digest in a given semester or quarter.
About the Book:
Marketing: An Introduction’s approachable organization, style, and design are well suited to beginning marketing students. The 12th edition’s learning design—with integrative Road to Marketing features at the start and end of each chapter plus insightful author comments throughout—helps students to learn, link, and apply important concepts.
Its simple organization and writing style present even the most advanced topics in an approachable, exciting way. The 12th edition brings marketing to life with deep and relevant examples and illustrations throughout. And when combined with MyMarketingLab, our online homework and personalized study tool, Marketing: An Introduction ensures that students will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.
Marketing: An Introduction, 12th edition, guides new marketing students down the intriguing, discovery-laden road to learning marketing in an applied and practical way. The text takes a practical marketing-management approach, providing countless in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.
Release: January 17th, 2014.
Pages: 673 (in PDF)
Size: 183 MB
Author: Gary Armstrong, Philip Kotler
How to download Marketing An Introduction 12th Edition PDF For Free:
You might be interested in downloading Marketing Management 14th Edition PDF for Free!